Privacy Policy

Effective Date: 02/07/2026

1. Introduction

DMAC Properties (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.dmacproperties.com or engage with our services.

2. Information We Collect

We collect information that identifies you as an individual or relates to an identifiable individual (“Personal Data”).

Contact Information: Name, email address, phone number, and mailing address.
Identity Data: Passport copies, Emirates ID, or national ID (required for property registration and KYC compliance).
Financial Data: Payment card details, bank account information, and transaction history.
Technical Data: IP address, browser type, time zone settings, and usage patterns collected via cookies.
Property Preferences: Information regarding your interest in specific projects, floor plans, or budget ranges.

3. How We Use Your Information

We use the collected data for the following purposes:

To Provide Services: Processing property bookings, managing sales contracts, and responding to inquiries.
Marketing & Personalization: Sending newsletters, property updates, and promotional offers based on your interests (you may opt-out at any time).
Legal Compliance: Fulfilling anti-money laundering (AML) requirements and property registration laws.
Website Improvement: Analyzing user behavior to enhance website functionality and user experience.

4. Legal Basis for Processing

We process your data under the following legal grounds:

Contractual Necessity: To fulfill a contract we have with you.
Consent: When you explicitly agree to receive marketing materials.
Legal Obligation: To comply with government and regulatory mandates.
Legitimate Interests: For the efficient management and security of our business.

5. Sharing Your Information

We do not sell your personal data. However, we may share your information with:

Affiliates: Other companies within the DMAC/DAMAC group for internal administrative purposes.
Service Providers: Third-party vendors who assist with IT support, payment processing, or marketing.
Government Authorities: Land Departments, municipalities, or law enforcement when required by law.
Financial Institutions: Banks or mortgage providers involved in your transaction.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. International Data Transfers

As a global real estate firm, your data may be transferred to and stored in countries outside of your residence. We ensure that such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses.

8. Your Rights

Depending on your location, you may have the following rights:

Access: Request a copy of the personal data we hold about you.
Correction: Request that we fix inaccurate or incomplete data.
Erasure: Request that we delete your data (the “right to be forgotten”).
Restriction: Ask us to suspend the processing of your data.
Withdraw Consent: Withdraw your consent for marketing at any time.

9. Security

We implement industry-standard security measures, including SSL encryption and secure firewalls, to protect your data from unauthorized access, loss, or alteration.

10. Cookies and Tracking

Our website uses cookies to enhance your experience. You can manage your cookie preferences through your browser settings; however, disabling cookies may affect the functionality of certain parts of the site.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with a revised “Effective Date.”